Why DDSN Matters: Supply Chain Professionals Set The Course For Profitable Growth
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Demand-driven supply networks (DDSNs) are overwhelming traditional supply chain strategies. Supply chain professionals are on the hot seat to navigate, and explain, this transition.
DDSN is a shorthand term for the next-generation supply chain that has been taking shape for some time. It simply means building all supply chain processes, infrastructure, and information flows to serve the downstream source of demand--whether a consumer in the supermarket or the Department of Defense--rather than the upstream supply constraints of factories and distribution systems. Pioneers have been doing it this way for a decade or more and, in the process, redefining what is possible in 21st Century supply chain practice.