Weatherproofing The Supply Chain By Michael Matacunas, Manhattan Associates

When devastating storms, hurricanes and other natural disasters strike, they can cause chaos, product shortages and suffering. Supplies are often short in disaster areas, with customers frantically searching for essential items. However, adept use of sophisticated information tools allows retailers and suppliers to moderate the effect of natural disasters by "weatherproofing" the supply chain. That means diverting product shipments, placing inventory in forward locations and anticipating potential spikes in demand. Submitted by Manhattan Associates