Thai Drinks Brand Osotspa Selects Manhattan SCALE For Central Distribution Centre In Bangkok
Global supply chain optimization provider, Manhattan Associates, Inc. recently announced that Osotspa Co., Ltd, one of Thailand's leading beverage companies, has selected its logistics execution system, Manhattan SCALE: Supply Chain Architected for Logistics Execution. The solution, which will be implemented at the company's 75,000 square foot central Distribution Centre (DC) in Bangkok, will form part of a network-wide rollout.
Although energy drinks account for 80 percent of Osotspa's entire product output, it also manufactures, markets and distributes consumer goods including food, pharmaceutical, personal care and hygiene products, packaging materials and fine chemicals. Some of the brands that Osotspa is best known for include M-150, M-MAX, MAGNUM 357 and Shark.
In preparation for the company's 120th anniversary - this year - Osotspa made a decision to review its entire approach to supply chain management. A key component of this process involved the redesign of the company's warehouse management operation, which was previously highly manual and in urgent need of modernisation. In particular, Osotspa wanted to introduce a technology solution that would help it compete more effectively in today's competitive trade environment, introduce operational best practice, and also improve inventory management and stock visibility.
"We have never before used any kind of warehouse management software to speak of. Our central DC in Bangkok has an extremely high storage density and although we use a basic computerised system to help locate pallets, the whole process is still highly manual," explained Amorn Sartamorn, assistant managing director at Osotspa Co., Ltd.
Following a competitive tender, Osotspa chose Manhattan Associates because of its leading reputation and proven track record in providing support to customers in the manufacturing, retail and 3PL industries. Osotspa was also impressed with the combined expertise demonstrated by Manhattan Associates and its Thai partner, OGA International Co., a specialist supply chain consultancy firm.
Fundamentally, Osotspa required a robust, flexible and scalable solution to support the day-to-day operation and management of its warehouse. A significant component of this included the ability to radically improve space utilization at the company's central DC to reduce overstocking and ensure product was no longer being damaged through poor warehouse management practices. In particular, the company wanted a tool that would optimize its replenishment, picking and shipping processes.
"By introducing supply chain management best practice through Manhattan Associates and its partner, OGA, we hope to significantly improve product traceability, inventory management, and customer satisfaction," said Sartamorn.
Jeff Baum, Manhattan Associates senior vice president, International (Asia Pacific) said, "We are very pleased to have been selected by such a well-established and highly recognized brand in Thailand. We looking forward to working with Osotspa's team as it seeks to streamline and optimize every facet of its warehouse and supply chain operations."
About Osotspa Co., Ltd
Founded in the late nineteenth century, Osotspa is today a world leader in energy drinks. With manufacturing operations in Thailand and Austria, the company distributes its products in markets across the globe.
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About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 21-year heritage of providing global supply chain excellence to more than 1,200 customers worldwide that consider supply chain optimization core to their strategic market leadership. The company's supply chain innovations include: Manhattan SCOPE® a portfolio of software solutions and technology that leverages a Supply Chain Process Platform to help organisations optimize their supply chains from planning through execution; Manhattan SCALE, a portfolio of distribution management and transportation management solutions built on Microsoft. NET technology; and Manhattan Carrier, a suite of supply chain solutions specifically addressing the needs of the motor carrier industry. For more information, please visit www.manh.com.
SOURCE: Manhattan Associates, Inc.