NEWTON, MASS.--(BUSINESS WIRE)--
Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchERP.com™, a new website designed to serve the informational needs of today’s business and IT decision makers as they evaluate, implement and integrate ERP software. SearchERP.com will act as an independent online community that provides tips, case studies and neutral guidance on the latest innovations and future direction of ERP technology.
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According to Allied Market Research, the global ERP software market is expected to grow at a compound annual growth rate (CAGR) of 7.2% reaching approximately $41.69 billion by 2020. This growth is being driven by digital transformation and the accelerating shift to cloud-based ERP.
“The ERP market is experiencing a sea change. Established vendors like SAP and Oracle continue to have a major market share, but newer companies are pushing their way into the space with new and innovative SaaS options that are changing the market landscape,” said Stephanie Corby, Publisher of Business Applications and Architecture Media, TechTarget. “SearchERP.com will help buyers navigate the various choices available - whether a company is buying ERP for the first time, or looking to migrate a legacy on-premises ERP system to the cloud.”
TechTarget has covered ERP software extensively over the past several years but has seen significant growth in page views in this area over the past year (23% growth in the past 12 months). The goal of the new site is to elevate this continuing coverage and curate a better content experience for the reader.
Furthermore, SearchERP.com will enable customers to align with the most in-depth ERP topics and modules (ERP Software Selection & Implementation, ERP Infrastructure, Cloud ERP, Manufacturing Management, Supply Chain Management, Financial Software, HR Software & Systems, CRM and Sales Management, Digital Transformation, Business Analytics, etc.) and provide them with demand generation, sales enablement, data services, and brand messaging vehicles to target active accounts and prospects throughout the buy cycle.
SearchERP.com joins TechTarget’s portfolio of websites specializing in both cloud and on-premise business applications including: SearchHRSoftware.com™, SearchCloudApplications.com™, SearchBusinessAnalytics.com™, SearchOracle.com™, SearchCRM.com™ and SearchSAP.com™.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
©2017 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchHR.com™, SearchCloudApplications.com™, SearchBusinessAnalytics.com™, SearchOracle.com™, SearchCRM.com™ and SearchSAP.com™ are trademarks of TechTarget. All other trademarks are the property of their respective owners.
Copyright Business Wire 2017