Symark Uncovers New Revenue Potential Within Its Existing Customer Base Using Sage CRM SalesLogix
Sage Software today announced that Symark Software, a leading security solutions provider of identity and access management solutions, has implemented Sage CRM SalesLogix to automate and manage its sales, licensing, contract renewal and maintenance processes. Sage CRM SalesLogix enables Symark employees to capture all customer interaction and transaction data with increased speed, accuracy and virtually unlimited capacity resulting in improved workflow management that identifies new revenue opportunities with existing customers. "An important portion of our revenues stem from our existing customer base," said John Kendrick, CFO, Symark Software. "We need a real-time and accurate view of all sales orders, maintenance contracts and account information, as well as flexible billing processes to achieve our growth objectives. Sage CRM SalesLogix allows us to easily track history with each customer and monitor their security needs for future sales opportunities. The system has helped us maximize revenue growth potential while reducing the time and costs associated with contract management and billing."
Symark chose Millennium Business Solutions Group, Inc. (MBSG), a Sage CRM Solutions business partner, to implement Sage CRM SalesLogix. Symark sales employees quickly adopted the system and a series of business process improvements recommended by MBSG. Within days, the new CRM solution improved data accuracy, sales contract management, billing data, and customer support operations.
"We developed a new set of sales and support processes with Symark by studying their existing workflow," explained Shane Hannessian, president of Millennium Business Solutions Group, Inc. "Employees can now identify new revenue opportunities within the existing customer base in a timely manner through a series of reports and alerts, as well as manage customer inquiries with a more coordinated approach."
Sage CRM SalesLogix
With over 7,000 customers worldwide, Sage CRM SalesLogix is the CRM leader for small to medium-sized businesses. Sage CRM SalesLogix delivers easy-to-use and integrated sales, marketing, customer service and support automation solutions that can be tailored to an organization's unique customer acquisition, retention and development processes.
Sage CRM SalesLogix is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and medium-sized businesses that also includes ACT! by Sage, Sage CRM and SageCRM.com. For more details, visit www.sagecrmsolutions.com or call 800-643-6400.
About Sage Software (formerly Best Software)
Sage Software offers leading business management software and services that support the needs, challenges and dreams of more than 2.5 million small and mid-sized business customers in North America. Its parent company, The Sage Group plc (London: SGE.L), supports 4.7 million customers worldwide. For more than 25 years, Sage Software has delivered easy-to-use, scalable and customizable software for accounting, customer relationship management, human resources, time tracking and the specialized needs of accounting practices and the construction, distribution, manufacturing, nonprofit and real estate industries. For more information, please visit the Web site at www.sagesoftware.com/moreinfo or call (866) 308-2378.