Software Company Campfire Interactive Named To The Supply & Demand Chain Executive 100

Ann Arbor, MI /PRNewswire/ -- Campfire Interactive, Inc., an Ann Arbor, Mich. based Software Company, was named to the Supply & Demand Chain Executive100.  The Supply & Demand Chain Executive Magazine announced its 11^th annual listing, highlighting "100 Great Supply Chain Projects." This year the magazine focused the criteria for its "100" feature on supply chain transformation projects that have had a significant impact on the companies going through enterprise implementations.  Specifically, the project that put Campfire on the list was the company's implementation of its Sales Forecasting and Market Share Management solution at a top 100 automotive supplier.  "To be included in the "100" feature is a great honor for everyone at the company," said Pradeep Seneviratne, President of Campfire. "Our product suite has hit a unique market niche not filled by any other Enterprise Software vendor, and we have capitalized on that which has resulted in rapid growth since our inception."

According to Dr. Sarvajit Sinha, CTO of Campfire Interactive "Campfire is breaking the mold of high-priced legacy enterprise-class Business Intelligence software by providing unique technical capabilities, as well as packaging pre-built middleware so that deploying solutions for Sales Forecasting and Market Share Management is substantially cheaper and faster.  This has led large corporations to migrate from failed multi-million dollar installations of software from Oracle, SAP and IBM to successful roll-out of software from Campfire Interactive Inc."

About Campfire
Thousands of users in medium-size to Fortune 500 companies use solutions developed by Campfire Interactive, Inc (www.cfi2.com) to identify, plan and develop their product portfolios. Campfire's solution set addresses a number of interconnected business processes, including opportunity management, sales forecasting, market share management, competitor intelligence management, cost and price estimation, and change cost management. Customers choose Campfire's solutions for its unique and powerful capabilities for making critical business decisions that span across financial, engineering, manufacturing, and timing information.

Campfire has also received other industry awards in the recent past, including being named to the Inc 5000 Fastest Growing Companies in the United States for past 4 consecutive years, receiving its best ranking to date for 2012. The company was also named as one of the Michigan 50 Companies to watch through the Small Business Association of Michigan in 2009 and named to Lead411's Top 500 Technical Companies in 2010 (Top 500) and 2011 (Top 200). Other honors include being named one of the three finalists for Automation Alley's Emerging Technology Company of the year for 2010 and being named a "Best of Michigan" Reader's Choice Award by Corp! Magazine in 2011.

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical world of supply and demand chain enablement to gain competitive advantage. www.SDCExec.com

The submissions for this year's "100" feature were evaluated by the magazine's editorial staff and primarily based on the following criteria: ambitiousness/ scope of the project; creative application of technologies/solutions/services used; extent of the business results/ impact and clarity of submission.