SAP® Supply Chain Response Management By ICON-SCM Allows Customers To Increase Responsiveness Of Their Supply Chains

SAP to resell ICON-SCM Supply Chain Planning solution through global reseller agreement

San Jose, CA /PRNewswire/ - ICON-SCM, a leader in supply chain planning software, today announced that it has signed a global reseller agreement with SAP AG (NYSE: SAP). Under this agreement, SAP, including all its subsidiaries, has worldwide rights to resell Icon-SCM's Supply Chain Planning solution. The solution is available immediately, branded by SAP as the SAP® Supply Chain Response Management application by ICON-SCM.

SAP Supply Chain Response Management allows companies to react to demand and supply changes by rapidly re-prioritizing and re-planning demand and supply in a matter of minutes. The solution also allows companies to perform "what-if" analyses of demand upsides and supply disruptions. It is able to propose the most efficient and beneficial allocation and additional supply based on user-defined business rules. The planning speed and the rule-based allocation of short materials reduces manual efforts and enables highly-efficient business processes, resulting in improved customer service, increased revenues and reduced inventories.

"In today's fast-paced market environment, many companies are achieving a competitive advantage by increasing the responsiveness of their supply chains," said Lori Mitchell-Keller, senior vice president, Line of Business Solution Management, Idea to Delivery, SAP. "SAP Supply Chain Response Management will enable our customers with complex, multi-tiered supply chains to respond quickly to shifting demands more efficiently while better utilizing existing materials and capacities."

SAP Supply Chain Response Management by ICON-SCM offers one of the most powerful and fastest tools available today. The product not only handles multiple and complex constraints, but also delivers comprehensive plans and reports within seconds. The system's flexible planning tools can take unforeseen issues, analyze the data, re-configure and produce a new plan within minutes, allowing companies to quickly respond, adjust and move forward.

"Having SAP as a global reseller of the ICON-SCM solution allows us to provide our innovative products and offer tightly integrated supply chain solutions for the many customers around the world who rely on SAP software solutions," said Spencer Miller, CEO of ICON-SCM. "We are thrilled to be working with SAP to deliver one of the fastest and most powerful supply chain response management solutions on the market."

Availability
SAP Supply Chain Response Management by ICON-SCM is available immediately worldwide. Interested customers can contact SAP Sales in EMEA at +49 180 534-34-24 or in the United States at 1 (800) 872-1SAP.

About ICON-SCM
Founded in 1992, ICON-SCM provides technology and manufacturing companies with supply chain planning and collaboration software that is widely regarded as the fastest and most intelligent available. A CSCMP 2009 Innovation Award honoree and a SupplyChainBrain 2010 Great Supply Chain Partner distinctive award winner, the company helps customers such as Hewlett Packard, Foxconn, Sanmina-SCI and Western Digital have unprecedented capability to plan their global supply chains in minutes or even seconds, providing the necessary agility to accurately plan and react to changes in today's dynamic environment. ICON-SCM is headquartered in Karlsruhe, Germany, with offices in San Jose, CA and Chennai, India. For more information, please visitwww.icon-scm.com.

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SOURCE ICON-SCM