Rugged Mobile Computers Render Immediate Benefits

By Erin Harris, Integrated Solutions For Retailers magazine

Ben E. Keith is the second largest Anheuser-Busch wholesaler in the United States, and the company is on pace to sell more than 38 million cases of beer in 2011. Steve Fleming, VP of administration and information at Ben E. Keith, is responsible for ensuring the company makes informed decisions about solutions spending. When Ben E. Keith adopted Mobility, Anheuser-Busch's new route software application for the company's presales representatives, Fleming viewed it as an opportunity to overhaul the company's handheld computers with rugged mobile computers robust enough to withstand the demands of the beer distribution environment.