Rich Products Corporation Chooses On-Demand TMS To Manage Transportation Operations

Retaining Strategic Relationships with Carriers While Outsourcing was Key Factor in the Selection

LeanLogistics, the leading provider of On Demand Transportation Management Systems, announces that Rich Products Corporation (Rich's) selected On-Demand TMS and LeanLogistics' Managed Transportation Services (LLMTS) to consolidate daily transportation operations. Rich's is the leading supplier and solutions provider to food service, in-store bakery, and retail marketplaces. With annual sales over $2 billion, Rich's manufactures and markets an extensive variety of products, including seafood, toppings and icings, breads and rolls, and finished desserts and cakes.

LLMTS, which combines business process outsourcing for transportation with the power of LeanLogistics'On-Demand TMS, was selected from over 200 vendor offerings, evaluated on comprehensive functionality, transportation operations experience, track record, ease of transition, carrier-friendliness, metrics, best practices, and collaborative visibility.

"LeanLogistics integrated our entire network of plants, other production locations, distribution centers, and carriers with their Managed Services offering in a seamless organization and business process through On-Demand TMS," said Gary MacNew, vice president, Customer Service & Logistics at Rich's. "Our corporate transportation now has visibility to monitor customer service and business intelligence to measure performance. We outsourced day-to-day transportation management and retained control of our strategic carrier relationships."

"Logistics service providers need the best technology. Traditional providers cannot begin to approach either our breadth of functionality or network magnitude. Our business model is the future for managed transportation solutions," said Dan Dershem, president of LeanLogistics. "Our network allowed Rich's to implement extremely rapidly with the shortest possible time-to-benefit. Our flexibility allowed Rich's to improve bottom-line performance while maintaining appropriate control of their transportation operation."

LeanLogistics employs its On-Demand TMS to manage daily operations for all Rich's locations, performing: planning and optimization; tendering of freight to carriers; monitoring carrier performance to plan and to contract (reporting exceptions and managing tactical issues); obtaining additional carrier and capacity options; and reviewing unanticipated accessorials and payment anomalies in LeanLogistics' WebSettle. This solution freed more than 100 people at 60 locations from daily, part-time tasks of transportation operations, allowing them to concentrate on other service functions.

Rich's Corporate oversees LeanLogistics operations; maintains the strategic carrier relationships (rates, routes, usage, and contract negotiation); monitors the network (both through visibility transactions and the dashboard) and then adjudicates issues; and manages accrual and actual payment. Rich's network locations use On-Demand TMS to monitor the daily ship schedule and also to set pick-up and delivery appointments.

About LeanLogistics, Inc.
LeanLogistics meets the latest needs of major shippers of goods with its far-reaching, Web-native Transportation Management System --On-Demand TMS. Customers reduce their transportation cost and increase efficiency with a typical payback of less than one year - Return on Cash. In 2006, the firm was first to market with Managed Transportation Services, an innovative combination of its software with best practices and business process outsourcing.

Customers select LeanLogisticsOn-Demand TMS to optimize shipping and address challenges, such as obtaining carrier coverage, managing ever-changing networks, controlling inbound freight, creating continuous-move opportunities, and settling freight bills quickly and accurately.

On-Demand TMS is a strategic, end-to-endnetwork solution. Its functionality includes: Procurement, Planning and Optimization, Execution Management, Financial Settlement, and a competitive Electronic Marketplace that promotes intense information sharing for synergies that benefit all trading partners.

LeanLogistics hosts its On-Demand TMS in a robust computing environment accessible from any Web browser. Customers maximize ROI with little or no Information Technology (IT) expense. The technology easily integrates with leading ERP (Enterprise Resource Planning), Warehouse Management Systems (WMS), and Order Management Systems (OMS).

On-Demand TMS is the undisputed leader in networked Transportation Management Systems, processing billions of dollars in annual freight bill expenditures for 10,000 users interacting with thousands of carriers. Dozens of companies, including Unilever, Barilla America, Orange Glo International, Procter & Gamble, PepsiAmericas, and Meijer, use On-Demand TMS to manage transportation for over 140 brands.

LeanLogistics was founded by veterans of transportation and third-party logistics (3PL). It is a privately held corporation with headquarters in Holland, Michigan. For additional information, visit www.LeanLogistics.com or call (616) 738-6400.