December 2012 Integrated Solutions For Retailers
By Noel Goggin, SVP retail, RedPrairie
Cross-vertical cooperation within the company structure is key to retail growth.
This time last year, the retail community faced a heightened sense of uncertainty that extended beyond economic conditions and the unpredictability of consumer confidence. Retailers were faced with trying to understand the buying habits of the always-on, alwaysconnected SoMoLo (social, mobile, local) shopper.
Fast-forward to this year, and retailers are better informed as to the shopping preferences of today’s consumer. It turns out what consumers wanted was a seamless shopping experience across all channels, offering the flexibility and options that support their tech-savvy, on-the-go lifestyles.