Magazine Article | November 16, 2012

Removing Silos In Inventory, Workforce, And All-Channel Strategies Is A Top Priority For Retailers

Source: Innovative Retail Technologies


December 2012 Integrated Solutions For Retailers

By Noel Goggin, SVP retail, RedPrairie

Cross-vertical cooperation within the company structure is key to retail growth.

This time last year, the retail community faced a heightened sense of uncertainty that extended beyond economic conditions and the unpredictability of consumer confidence. Retailers were faced with trying to understand the buying habits of the always-on, alwaysconnected SoMoLo (social, mobile, local) shopper.

Fast-forward to this year, and retailers are better informed as to the shopping preferences of today’s consumer. It turns out what consumers wanted was a seamless shopping experience across all channels, offering the flexibility and options that support their tech-savvy, on-the-go lifestyles.

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