On Demand Trucking

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By Gregory Smith – IBM Segment Manager, Travel and Transportation

Trucking in America isn't what it used to be. It's no longer the simple, straight-forward, easy to use, tech-free business it once was. At the same time, gone are the days of inefficiency. As we move rapidly into the "on demand" era of business where processes are ever-changing, systems are more dynamic, customers are more demanding, changes to increase efficiency are occurring in all aspects of all businesses. Trucking is no exception.

All aspects of trucking organizations are experiencing upgrades to enable automation and optimization. Various functions of these companies – terminal operations, fleet maintenance, route planning, customer care, billing, etc. – are now handled by computers and online applications. Additionally, these computers are rapidly becoming more integrated; they're basically able to "talk" with each other and work together.

Truckers may not usually be considered the savviest in regards to technology, but they were some of the first to use GPS devices and mapping solutions in trucks that provide information on the best routes. Most medium and large fleet operations have made cell phones and "in cab" communications standard. These devices are getting more sophisticated and more functional all the time.

Download the complete white paper now.

Gregory Smith is Segment Manager, Travel and Transportation at IBM. As Global Segment Executive of freight & logistics for IBM's Global Transportation Industry group, Gregory Smith is responsible for developing strategic initiatives, managing marketing activities and maintaining relationships with customers and business partners in the freight and logistics marketplace.