Magazine Article | December 17, 2013

Omni-Channel Fulfillment Enables Rapid Growth

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

January 2014 Integrated Solutions For Retailers

A fast-growing health supplement manufacturer meets distribution demand with omni-channel order management and fulfillment tools.

When Nathan Bryan, Ph.D. began his research on the cardiovascular benefits of nitric oxide nearly eight years ago, building a retail distribution network for a health supplement wasn’t part of the plan. But as his research progressed, the market for health supplements aimed at 40-somethings took notice. Nitric oxide, it turns out, plays a key role in arterial health and circulation, but the human body tends to produce less of it after 40. Having developed a delivery mechanism that helps the body create more nitric oxide, Dr. Bryan licensed the technology to Neogenis Labs, and a new dietary supplement was born.