my SAP Supply Chain Management At Brown-Forman

Brown-Forman Corp is one of the largest American-based companies in the wine and spirits business. With revenues of $2.2 billion in fiscal 2002,Brown-Forman has 7,400 employees and sales in more than 130 countries.

Today, through Brown-Forman Beverages Worldwide (BFBW),Brown-Forman produces and markets many of the most well-known wines and spirits in the world. They include Jack Daniel's, Southern Comfort, Korbel California champagnes and wines, Bolla Italian wines, and Fetzer California wines.

The company foresaw achieving profit growth by focusing on developing its existing global brands, introducing new products, pursuing tactical acquisitions, and developing agency brands. However, Brown-Forman recognized that these actions alone would not be sufficient to achieve the 9%to 12% growth in earnings required to satisfy investors and sustain the business in the long term.

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