News | July 23, 2008

Minimizer launches Dealer Warehouse Distribution Program

BLOOMING PRAIRIE, Minn.--(BUSINESS WIRE)--Minimizer,™ manufacturer of poly truck fenders and accessories, announced its Warehouse Distribution (WD) Program, an authorized-distributor network designed to minimize product costs as well as freight charges, and help network members increase sales of Minimizer and other products.

To-date, 11 distributors with 51 locations have signed on to the exclusive, invitation only initiative. Minimizer has more than 1,000 U.S. distributors nationwide. The program is open to existing and new Minimizer distributors that meet program criteria.

"With our advertising literally pushing customers to our warehouse distributors (WDs), we're confident that this program will be a win-win for all parties," said Craig Kruckeberg, Minimizer CEO. "We'll also be better serving these key front-line customers, as well as enabling them to pass on greater value to their customers. In the end, WDs should enjoy enhanced sales and profitability."

Special WD volume pricing and freight savings bring bottom-line benefits

The WD Program offers significant savings for distributors that stock larger quantities of Minimizer poly fenders. Not only do WDs enjoy special volume pricing, their per piece freight costs usually decrease dramatically.

Minimizer products are a natural for higher-volume shipping. The company's signature durable poly fenders are nestable and very light weight, so an entire pallet can ship at about the same cost as a single set, greatly reducing WDs' shipping costs. Participating distributors will also benefit from special WD volume pricing. And, with sufficient inventory in hand, WDs are able to immediately satisfy customer needs and replace fenders virtually on the fly, keeping truckers and their loads on the road without costly downtime.

Marketing and sales support enhances distributor sales

Skyrocketing fuel prices are affecting all players in the trucking industry – including distributors. Truckers are watching their purchases and seeking greater value. Distributors are vying for each and every sale. This is another area where Minimizer WDs move to the front of the line. Minimizer supplies them with fresh, internally generated leads, Minimizer sales training, as well as private-labeled sales materials featuring the distributor's logo and product lines. The WD sales and marketing program is designed to position the WD's brand top of mind with truckers and make the sale time after time.

About Minimizer

Headquartered in Blooming Prairie, Minn., Minimizer manufactures poly truck fenders, poly toolboxes, super flaps, customized mud flaps, and bracket kits. Founded in 1983 as Spray Control Systems, Inc., the company is a second-generation family-run organization. It aims to provide products tough enough to please tough people in a tough industry. For more information call (800) 248-3855 or visit www.minimizer.com