Koch Logistics Conveys Smarter Supply Chain Management With Re-Branding Initiatives

Koch Logistics' branding program isn't just a new logo. It's an expression of the company's evolution to a key industry player with a knack for tackling any logistics challenge that comes its way.

The company's new logo retains the eye-catching red and black colors and introduces a dimensional, highly-recognizable "K" icon while incorporating an updated typeface. Its modular feel visually represents Koch's ability to seamlessly coordinate all pieces of an often complex logistics puzzle, while the updated positioning statement "smarter supply chain connections" articulates the essence of Koch's approach: on-time delivery while simplifying complex logistics issues.

"Our updated identity more accurately communicates our forward-thinking approach to logistics," explains Jeff Faust, Vice President and General Manager. "Our expertise, technology and resources provide customized programs to our customers that simply offer a smarter solution." A new retail-focused companion website features case studies detailing how Koch brings its rare spirit of determination, integrity and smart thinking to top retailers.

About Koch Logistics
Koch Logistics is a leading third party (3PL) logistics company providing supply chain connections through its transportation, shipping and distribution services. Through a network of domestic and international partners located in more than 230 import/export markets worldwide, Koch Logistics helps companies more effectively manage their complex supply chain requirements with on-time delivery using customized trucking, air-freight, rail and sea shipping solutions. Headquartered in St. Paul, MN, Koch Logistics is a division of Minneapolis-based Koch Companies, a privately held, asset based, trucking, warehousing and leasing company.

SOURCE: Koch Logistics