Global Pharmaceutical Company Begins Piloting East Coast Diversified's LogiBoxx Supply Chain Solution

LogiBoxx Offered by ECDC Is the World's First Wireless Communication Between GPS and RFID Adding Unparalleled Security and Integrity to Supply Chain Operations

Atlanta, GA--(Marketwire - November 2, 2010) - East Coast Diversified Corporation (OTCBB: ECDC) announced today that a US-based Global pharmaceutical company has paid it to begin piloting its proprietary LogiBoxx technology offered through its recently acquired operation, EarthSearch Communications International, Inc. (EarthSearch). LogiBoxx technology allow supply chain managers to get true visibility of the supply chain operation with ability to view assets on a truck while in transit, or receive immediate and real time information and alerts on activities such as delivery of cargo to wrong address or location, unauthorized access to cargo, manifest discrepancy at loading docks or unauthorized removal or tampering with assets by personnel while in transit.

"Our technology and the solutions we provide address a myriad of asset tracking related issues across many industries. For the pharmaceutical industry, integrity of the supply chain could not be more critical," said Kayode Aladesuyi, CEO of ECDC. "We expect more rapid adoption of our technology as many organizations recognize the security, integrity and efficiency the technology adds to a supply chain operation. We are in the midst of deploying numerous applications across the globe using our technology to deliver solutions considered impossible just a year ago said Aladesuyi."

About EarthSearch Communications
EarthSearch Communications, an ECDC Company (OTCBB: ECDC), is a US-based business whose flagship product, LogiBoxx™, integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on EarthSearch, visit www.earthsearch.us.

"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995:
The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events.

SOURCE: EarthSearch Communications International, Inc. (East Coast Diversified Corp.)