Wake Up From The Cross-Channel Nightmare

February 2013 Integrated Solutions For Retailers

By Matt Pillar, editor in chief

Back end retail systems often struggle to keep pace with front office and consumer demands. That’s playing out right now in the cross-channel retail supply chain.

To the head office, cross-channel retailing holds immeasurable brand strategy and customer experience promise. To the supply chain executive, it creates unprecedented challenges; we talked about those challenges with supply chain veteran Paul Wagner, retail CIO and management consultant at DiCentral.