Cloud-Based Hub Simplifies Fulfillment Process For Goedeker's

April 2014 Integrated Solutions For Retailers

By Sally Jones, contributing editor

Increased online sales volume pushed a Midwestern appliance retailer to find a way to connect its e-commerce platform to ERP software, streamlining the ordering process and decreasing shipping times.

E-commerce platforms litter today’s online retailing landscape, but fulfilling orders placed on those platforms, especially when they include hundreds of pounds of kitchen appliances, can be the most difficult part of the equation. In the order-to-cash cycle, e-commerce software on the front end has to communicate with the enterprise resource planning (ERP) system on the back end, ensuring orders are transmitted without mistakes, payments go through, and the accounting department gets all the data it needs.