News | April 17, 2008

Choice Logistics Deepens Bench Strength With Addition Of Chuck Robinson

Choice Logistics, the global leader in highly optimized, flexible, mission-critical service parts logistics systems, announced the addition of Charles "Chuck" Robinson as Vice President of Global Operations. Robinson deepens the company's international logistics leadership as it continues its global expansion.

"Choice Logistics is committed to the global marketplace and meeting the needs of our clients, no matter where in the world they need critical service parts," said Michael Katz, CEO of Choice Logistics. "Chuck's diverse background in logistics and his expansive knowledge of international logistics will help lead Choice to the next level in our global expansion."

Choice Logistics has 346 strategic stocking locations (SSL) and seven regional distribution centers in more than 80 countries on five continents, all providing time-definite delivery for mission critical service parts.

"Choice Logistics not only ensures that our clients have the parts available, ready to deploy in strategic locations around the world, delivering them to their customer in a timely manner, but we also help them navigate the challenges of doing business outside of their native region," said Robinson. "Culture, regulatory compliance and transportation infrastructure can become insurmountable headaches for companies. Choice becomes a true partner with our clients when we help them overcome these challenges."

The company plans to continue its global expansion in 2008, adding a significant number of SSLs to its roster, primarily in Latin America, Europe and the Far East.

In this new role, Robinson is responsible for administering the operations of all of Choice's international installations, managing partner and supplier relationships and leading the strategic growth of the company outside North America.

Robinson brings more than 12 year of supply chain and operations experience to Choice, with achievements in delivering international business strategies designed to maintain superior customer services while reducing overall business costs.

Most recently, Robinson was with Starbucks Coffee Company, where he directed distribution activities for several regions of more than 500 retail stores. While there, he implemented several strategies for consolidating distribution centers across North America, creating considerable savings for the company and significantly improving communication between the company and its supply base. Additionally, he was an integral part in creating and implementing a new logistics and distribution strategy in the United Kingdom.

Previously, Robinson was Director of Materials Management EMEA for Emerson in Bratislava, Slovakia where he oversaw materials management operations for the company's international business. Robinson's five-year tenure at Emerson included positions in various international locations including – Senior Manager of Operations in London and Senior Manager of Supply and Logistics in Burgess Hill, United Kingdom.

Robinson's other credentials include posts at Ericsson Telecommunications, in Dallas the UK and Stockholm, Sweden. He holds a bachelor's degree from Texas Tech University and is continuing his education at New York University studying Leadership and Organizational Development.

About Choice Logistics
Choice Logistics creates highly optimized, flexible service parts logistics systems built to meet the unique challenges of mission-critical, global service organizations. More than 300 strategic stocking locations (SSLs) around the world provide 24x7x365 same-day solutions and strategic inventory management. Choice blends new thinking with focused insight to address the challenges and opportunities of leading companies to provide them with a competitive advantage. Avaya, Cisco, Dell, EMC, Fujitsu, Hitachi Data Systems and others have selected Choice as their preferred global provider of outsourced logistics. To learn more about Choice Logistics, visit www.choicelogistics.com

SOURCE: Choice Logistics