White Paper: The Sentient Retail Supply Chain

Retail has experienced seismic shifts, both from a macro and industry structure perspective, and even more changes are ahead. 21st century customers' expectations and supply-side dynamics will have profound impact on the retail supply chain. In this new operating environment, retailers that emerge as leaders will have transformed their supply chains beyond the reactive, linear models of the current era– to a model that is flexible, intelligent, aware of real-time changes and better able to predict product demand. Taken together, these four qualities define the operating principles of the Sentient Supply Chain: a supply chain that is capable of making optimized decisions for the business, and dynamic enough to support a multi-faceted retail operation in an increasingly globalized marketplace. Submitted by Oracle