Case Study: Sole Envy Improves Buying Power, Gets POS, And Goes Paperless With Fishbowl Inventory®

If you like fun, trendy, chic, and well priced shoes, then you'll like Sole Envy. Sole Envy is a new retail shoe store catering to women. Founded by Laura Felt, the new retail outlet at a large regional mall sells all kinds of name brand shoes. As a startup retailer with plans to grow in the Intermountain West, Felt, who had extensive retail experience before starting Sole Envy, wanted to start a environmentally sound business with easy streamlined business processes and point-of-sale (POS) designed for all of her employees to use and one that would allow her to manage the business off-site.

Business Challenge:

• Start a new retail business with foundation for growth
• Develop inventory management system that easily integrates with QuickBooks accounting system
• Provide easy but strong point of sale interface for all employees
• Develop detailed reports for founder/owner and store manager
• Increase buying power

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