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For a country that boasts of more than 7,100 islands, the Philippines is a massive and beautiful territory that can however, be a colossal responsibility to manage – especially if you are a sales manager handling retail and distribution country-wide.

Ajinomoto Philippines Corporation (APC) has been at the forefront of the Philippines' food market with its innovative amino acid products, and remains one of the innovators using sugarcane molasses as its primary raw materials. However, to distribute the much used and loved products throughout the archipelagos of islands across the country requires dedication and passion from its many field salespeople, serving retail outlets throughout the country.

The APC field salespeople typically had to travel from branches nationwide, and service retail outlets with Ajinomoto products, and then collect payment with invoice generation at the same time. The tasks were onerous on the salespeople. For example, due to the time constraints and pressures the salespeople faced in a typical workday, they inevitably made frequent inaccurate computations of pricing and local taxes on sales of products. Also, it took a minute for the salespeople to generate a simple 3-line invoice for their outlet customers. When they return to the branch office, they would spend another 1.5 hours every day just to generate sales reports to account to their bosses. At the organizational level, administrators would take 30 minutes to manually encode sales invoices based on the daily sales generated per salesperson.