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Improving Store Systems' Efficiency Through The Use Of Mobile Devices
The use of mobile devices has long been commonplace in retail stores across the globe. A recent survey by AMR Research/Gartner concluded that mobile store technologies will cover 72% of all retail locations during this year. Most significantly, the report added that the average number of mobile devices per store will grow from 4 to 16. In the UK, very few of the leading 200 retailers do not use any form of mobile device in their stores.
The benefits of using such devices in store have become simply far too compelling for retailers not to invest. The efficiency improvements and costs savings always result in an extremely rapid Return on Investment (ROI). Coupled with the need to offer an improved customer shopping experience to stay head of the competition, the arguments for investing in mobile technology are quite overwhelming.
The purpose of this White Paper is to explore the main drivers for this explosion of mobile technology and to provide a summary outline of the primary benefits from the retailers' perspective.
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