SEEBURGER's RosettaNet-Based B2B Deployment For Digital China Wins CHaINA Best IT Supply Chain Solution Award

Automates Order Processing with Customers & Suppliers to Improve Operations

Atlanta, GA /PRNewswire/ -- SEEBURGER Inc. announced today that it has earned Best IT Supply Chain Solution honors from the Global Supply Chain Council for deployment of a RosettaNet-based business-to-business integration system for Digital China, that country's leading integrated IT service provider. The project - one of China's most advanced supply chain communications systems - paves the way for completely paperless order processing that will help Digital China speed order handling, reduce costs and improve supply chain management.

Before the new B2B system was deployed, Digital China was communicating with the majority of its trading partners manually and had only limited automation for those few partners that were electronically capable. Today, the company has live electronic data interchange (EDI) connections with Acer, Apple, Dell and IBM for vendor-side order management; is preparing to go live with its first customer connection to automate the processing of customer orders for Cisco products; and has long-term plans to enable all B2B transactions through SEEBURGER's Business Integration Server (BIS) platform.

The project was sparked by a mandate from China Mobile Communications Corporation (CMCC), a key Digital China customer and operator of the world's largest mobile network, requiring that all communications with strategic suppliers be conducted via EDI based on the RosettaNet standard. The implementation - completed by SEEBURGER consultants in just four months - required support for multiple message formats and communications protocols, full RosettaNet compliance, and back-end integration to SAP R/3 as well as multiple proprietary databases used by Digital China to manage various supplier brands.

Digital China selected SEEBURGER for its robust BIS 6 platform, 23-year integration partnership with SAP, previous successful implementations for top-tier Chinese companies, and availability of service and support staff in both Shanghai and Beijing.

"This project takes supply chain communications to a new level in China, both because electronic order processing is still rare here and because very few Chinese companies are using RosettaNet despite its status as the global B2B e-commerce standard for the high-tech/electronics industry," said James Hatcher, Managing Director, SEEBURGER Asia Pacific Ltd. "Digital China is now positioned to reap the full financial and efficiency benefits of automating trading relationships as more customers and suppliers move to electronic message exchange."

The CHaINA Awards are presented by the Global Supply Chain Council, Asia's largest supply chain organization. Each year, the awards recognize the importance of supply chain, procurement and logistics excellence, by identifying and rewarding outstanding performance among leading manufacturers, retailers, service providers and key individuals working in Asia. Winners are selected based on the magnitude, importance and clarity of the benefit to their Asia operations.

This year's awards were announced on November 5 at CHaINA '09 Live in Shanghai. SEEBURGER won the same award in 2007 for a complex Electronic Data Interchange (EDI) system at BeijingBenz-DaimlerChrysler Automotive Ltd. (BBDC), the first car factory in China to implement full Just-in-Sequence operations.

About SEEBURGER

SEEBURGER is a leading provider of global business integration solutions designed to optimize transactions throughout the extended enterprise by automating trading relationships with all partners regardless of their size and technical resources. Launched in 1986 to provide integration solutions to the automotive industry in Germany, the company today is ranked among the top business-to-business gateway providers by leading industry analysts, and serves more than 7,800 customers in more than 50 countries and more than 15 industries through its flagship Business Integration Server and related products and services. SEEBURGER has global offices in Europe, Asia Pacific and North America, including a U.S. office that opened in 1998. For more information, visit www.SEEBURGER.com

About the Global Supply Chain Council

The Global Supply Chain Council is a fast community reaching more than 60,000 professionals in high-growth markets like China, India and Vietnam. As a neutral and independent professional organization, the Council's mission is to stimulate the understanding, adoption and use of supply chain management by providing, among others, magazine, directory, newsletters, seminars, workgroups, conferences, resources and other information. For more information, visit www.supplychains.com or www.supplychain.asia

SOURCE SEEBURGER