Lacoste Selects Manhattan Associates To Power Omni-Channel Retail Operation

Order Management Solution selected for industry-leading omni-channel capabilities

Supply Chain Commerce Solutions provider Manhattan Associates, Inc., recently announced that Lacoste, the global fashion brand, has selected Manhattan Associates’ Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company’s continued growth. With Manhattan’s technology, Lacoste will be able to deliver a consistent brand and unified shopping experience to its customers. The technology will provide Lacoste Customer Service Representatives – initially in the Call Center – with a single view of customer transactions and network wide inventory, whilst giving shoppers control of when, where and how they receive goods.

“Manhattan’s depth of experience and capabilities in omni-channel fashion retailing made this an easy decision,” said Francis Pierrel, chief executive officer, USA, at Lacoste. “Manhattan’s success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value.”

Pierrel continued, “As we build out our omni-channel capability, our Customer Service Representatives (CSRs) – in call centers and stores – will be able to view and service customer orders across all selling channels. CSRs will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfil the order with stock from any channel—delivering a great customer experience and building brand loyalty.”

Lacoste will initially deploy Enterprise Order Management in the U.S. and plans to expand the deployment globally to support the company’s omni-channel retail operations throughout Europe and Asia also.

Eddie Capel, president and chief executive officer, Manhattan Associates, commented, “Enterprise Order Management has fast become essential to the selling infrastructures of the world’s most innovative omni-channel retailers. We’re delighted to add Lacoste to our fast-growing list of Enterprise Order Management customers and look forward to supporting the Lacoste team on this key phase of its omni-channel development program.”

Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centers, suppliers and stores and makes it available to sell through any channel. The solution also provides a single view of inventory and customer transactions across the retail enterprise, enabling every channel to work together to create a seamless customer experience.

About Lacoste 
LACOSTE, the symbol of relaxed elegance since 1933 and backed by its authentic sporting heritage, offers a unique and original universe through the medium of an extensive range of products for men, women and children. In 2012, the LACOSTE brand generated a retail sales turnover of 1.8 billion euros. In the 114 countries where the brand is present, Lacoste products are sold every two seconds in LACOSTE shops, department stores and throughout selected points of sale. For more information, visit www.lacoste.com.

About Manhattan Associates 
Manhattan Associates brings companies closer to their customers. We design, build and deliver market-leading Supply Chain Commerce Solutions that drive top line growth by converging front-end sales with back-end supply chain execution and efficiency. Our software, platform technology and unmatched experience help our customers around the world adapt to the challenges of the omni-channel marketplace. For more information, visit www.manh.com.