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To support the significant evolution in its business model, Psion recently launched "Ingenuity Working," www.ingenuityworking.com, an open and online community to bring its developers, partners and customers closer together in support of three new initiatives:

• to live our values, our highs and our lows in full view to become more trusted than any comparable company or competitor.
• to share and leverage Psion's significant IP portfolio with a wide range of vendors and component suppliers.
• to accelerate a fuller and uniquely, open dialogue with its global customer & reseller community.

The new community, found at www.ingenuityworking.com, will be a place where Psion, its partners, developers and customers can meet, discuss, share, develop and co-create. It will enable Psion to cater to an explosion of micro-niches in the market, recognising that all customers really do have different needs.

Mike Doyle, Chief Technology Officer at Psion, said: "We will widen the potential applications of our industrial mobile computers, so customers can get what they want, and not be restricted to what's already built in. Devices will be genuinely fit for purpose, and the cost of ownership of devices will also be dramatically reduced. The Ingenuity Working site helps this happen faster and wider, with ready access to all our open, standard device interfaces, our development kits and our developers themselves. Nobody else in our industry is being this open."

As an example, for the first time a developer in, for instance, Poland will soon have the opportunity to meet resellers, and fellow developers, all over the world and find mutual customers they would never have been able to reach, or serve, together.

John Conoley, Chief Executive, Psion, said: "The open, online community in Ingenuity Working brings us closer to our customers and their thoughts and will allow us to socialise and commercialise innovation. We are using social media to bring our developers and resellers together with our customers, all over the world. Essentially, everyone will be putting their heads together to help create technology that best fits a company's individual requirements – that has to be a good thing." For more information, visit www.ingenuityworking.com.

SOURCE: Psion