Articles
White Paper: Mobile And Wireless Technology In Food Retailing
The Food Retailing segment of retail is in a state of rapid change. Overbuilding of stores has led to consolidations in the industry, and the labor pool is shrinking. The consumer is changing, expecting the best price and good service, but has limited time to shop. Threats abound from competitors, such as mass merchant supercenters, restaurants, and home shopping or "E-Retailing."
The food retailers who are surviving are implementing several, but not necessarily all, of the following strategies:
- Low cost distribution (a must for everyone)
- Low price points
- Extraordinary customer service
- Consumer responsiveness
- Time-valued retailing
All of these strategies are defined in this document. Implementing each of these winning strategies requires sophisticated information technology at every step of the process. The key to the success of all these strategies is delivering instant information to anyone, anywhere, anytime it is needed.
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