Articles
Intermec Puts The Fizz In Pepsi
May 22, 2009
•Case Study: Intermec Puts The Fizz In Pepsi
By Intermec, Inc.
Given its record sales volume and the large number of beverages in its product range, PepsiAmericas Central and Eastern Europe (CEE)'s sales team has a demanding workload. In Poland, for example, some 170,000 drinks cases are sold daily. The 300-strong sales force is responsible for visiting over 40,000 shops, gas stations, and grocery stores all over the country. Each salesperson must travel to approximately 20-30 stores per day in order to take restocking orders from the store managers and then needs to transmit these orders back to the warehouse as efficiently as possible. The Central European division therefore needed a reliable solution to facilitate the order placing process for its sales team.
PepsiAmericas CEE sought a new solution that would make it easier for its sales team to take and place orders. After a thorough assessment of the options on the market, the company selected the Intermec CN3 handheld computer, ordering 250 of the devices for its Polish sales team. The CN3 is an industrial-grade product with integrated WiFi, Bluetooth and a choice of WAN radio (GSM/EDGE or 3G CDMA/EV-DO), allowing a salesman to communicate with the warehouse or head office through voice or high-speed data when he is on the road or meeting with a store manager.
The CN3 was chosen because of its quality and competitive price in comparison with other devices on the market. In addition, the CN3 was already being used successfully by PepsiAmericas in other countries so the CEE division knew that the solution would be highly reliable. The sales team quickly grasped the benefits of the new device and adopted it quite readily. "They immediately realised that the device is faster and more efficient," explains Mr. Wrobel.
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