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RSSGéant Casino Innovates And Tests Second Generation ''Self-Shopping'' Systems
January 8, 2008
•Case Study: Géant Casino Innovates And Tests Second Generation "Self-Shopping" Systems
Improving customer satisfaction is one of the main concerns of the Casino Group. The checkout process is often cited by customers as lengthy and inconvenient. A survey of hypermarket customers revealed that 94% wanted more in-store convenience, which for 75% of them meant queuing less, particularly at checkout.
Conscious of this, Géant Casino has studied various solutions to improve service in-store and reduce queuing times, without increasing the cost for the consumer. Casino Group has been working with Datalogic, whose expertise in the bar code scanner industry is widely recognized. This partnership has led to the development of the Scan'Express system, aimed at reducing checkout time for customers at Géant Casino hypermarkets. This is currently the only Datalogic system of its kind in France.
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