Articles
RSSGaining Market Share Key To Industry Survival By Jim Hessin, Cincom Systems
March 22, 2007
•Article: Market Share
In the last 20 to 30 years, the focus in manufacturing has been on improving quality and efficiencies. How can we get better products out the door faster?
But trends have changed in recent years. The focus has shifted from how to build products more efficiently to a more effective approach to capturing market share.
For the first time in our history, supply is outpacing demand in many industries. Sales-per-employee is going up consistently. However, excess plant capacity is also going up, which means that while companies are more efficient and effective than ever in order to compete in the global market, there is more competition than ever competing for the same customer base.
It doesn't matter how efficient you are if you can't keep the customer base. Our industry's focus needs to shift toward how you can gain market share.
One way to do this is to have your customers view you as easier to work with than your competitors. A simple strategy to accomplish that is by improving your quote-to-order process.
Click Here To Download:•Article: Market Share
