Global Visibility Demands Enterprise-Wide Approach To SCM
May 15, 2008
Contributed Editorial: Global Visibility Demands Enterprise-Wide Approach To SCM
Success in a global environment demands a global view, yet many retailers still operate in a vacuum—or, as a series of independent, geographically dispersed stores – often as a result of expanding their global presence and portfolios through acquisitions and mergers. As assets and supply chains grew in complexity, their demand management, distribution, and planning processes remained fragmented by incompatible, costly or outdated technology. Retailers and suppliers are finding traditional assortment planning processes too complex, disconnected and time consuming and are looking for scalable, flexible and economical ways to achieve the right product and location combinations.
So, how do successful retailers effectively synchronize demand, forecasting, and logistics to mitigate out-of-stocks and excess inventory and respond successfully to consumer demand volatility?
To keep pace with shifting consumer demands and accelerating product turnover, leading retailers are adopting new strategies to more effectively manage the consumer-driven enterprise in an ever-changing economic and retail landscape. Retailers are adopting a more consumer-centric approach by striving to provide accurate and consistent product information to increasingly savvy customers, as well as meeting unique assortment demands in specific locations and channels.
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